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Rebecca Minkoff’s newcomer status will not hamper brand extension
Rebecca Minkoff bags Despite Rebecca Minkoff’s recent prominence in the fashion world, its loyal following of editors and celebrities should be enough to get the brand’s new lifestyle lines off the...
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Dolce & Gabbana eyes aspirationals through vintage social video
Dolce & Gabbana's Italiana short film Dolce & Gabbana is appealing to its consumers’ love for vintage fashion in a silent short film that presents the Italian fashion label’s new eyewear...
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Ron Arad showcases eyewear collection via private event, site
Ron Arad pq Eyewear collection Architecture and interior designer Ron Arad is marketing his first eyewear collection at a private event in London and from a new Web site. The invitation-only event June...
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Burberry pushes big-ticket items via Pandora mobile ads
Burberry ad in the Pandora iPhone app British fashion house Burberry is pushing its straight-off-the-runway men’s items as well as big-ticket apparel, accessories and coats from ads in the Pandora...
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Prada seeks fresh talent through eyewear-inspired literary competition
Prada Journal Prada is seeking fresh artistic talent by hosting an eyewear-inspired literary competition in partnership with Italian publishing house Giangiacomo Feltrinelli Editore. The Prada Journal...
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Moncler taps music mogul for new product promotions
Moncler Lunettes partners with Pharrell Williams French outerwear label Moncler is tapping Grammy Award-winning singer-songwriter and producer Pharrell Williams for its new eyewear collection...
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Zegna licenses brand name to eyewear manufacturer to expand category
Zegna sunglasses Italian menswear label Ermenegildo Zegna Group has entered into a 10-year licensing agreement with Italian eyewear manufacturer Marcolin to expand the fashion brand’s eyewear business....
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Kering moves eyewear in-house to get full benefit of business potential
Video still from Gucci’s Techno Color Sunglass film Kering has announced plans to take back control of its eyewear business to capitalize on the full value of that segment of its business. The luxury...
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Luxottica, Ferrari, One57 condos and the luxury ecosystem – News briefs
Rendering of One57 Today in luxury marketing: Luxottica signs Intel deal for wearable tech Luxottica Group has its eyes set on making wearable technology stylish, according to Women’s Wear Daily. Click...
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Burberry pushes big-ticket items via Pandora mobile ads
Burberry ad in the Pandora iPhone app British fashion house Burberry is pushing its straight-off-the-runway men’s items as well as big-ticket apparel, accessories and coats from ads in the Pandora...
View ArticleClik here to view.
Prada seeks fresh talent through eyewear-inspired literary competition
Prada Journal Prada is seeking fresh artistic talent by hosting an eyewear-inspired literary competition in partnership with Italian publishing house Giangiacomo Feltrinelli Editore. The Prada Journal...
View ArticleClik here to view.
Moncler taps music mogul for new product promotions
Moncler Lunettes partners with Pharrell Williams French outerwear label Moncler is tapping Grammy Award-winning singer-songwriter and producer Pharrell Williams for its new eyewear collection...
View ArticleClik here to view.
Zegna licenses brand name to eyewear manufacturer to expand category
Zegna sunglasses Italian menswear label Ermenegildo Zegna Group has entered into a 10-year licensing agreement with Italian eyewear manufacturer Marcolin to expand the fashion brand’s eyewear business....
View ArticleClik here to view.
Kering moves eyewear in-house to get full benefit of business potential
Video still from Gucci’s Techno Color Sunglass film Kering has announced plans to take back control of its eyewear business to capitalize on the full value of that segment of its business. The luxury...
View ArticleClik here to view.
Luxottica, Ferrari, One57 condos and the luxury ecosystem – News briefs
Rendering of One57 Today in luxury marketing: Luxottica signs Intel deal for wearable tech Luxottica Group has its eyes set on making wearable technology stylish, according to Women’s Wear Daily. Click...
View ArticleClik here to view.
Bulgari enlists new ambassador for accessories line
Rosie Huntington-Whiteley at Milan Fashion Week, wearing Bulgari accessories Italian jeweler Bulgari has named a new ambassador for its handbag and eyewear collections, an appointment that coincides...
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Armani eyes personality to help consumers see anew
Still from Frames of Life short film Italian fashion label Giorgio Armani is taking inspiration from a number of artists to reframe life. Armani’s latest Frames of Life eyewear campaign brings together...
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Marc Jacobs casts Screaming Queens for UGC eyewear effort
Marc Jacobs eyewear, spring 2016 U.S. fashion brand Marc Jacobs is showcasing consumers’ expressions for its spring 2016 eyewear collection. Marc Jacobs is extending consumer participation with a new...
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Licenses, Rémy Cointreau, real estate and Tesla – News briefs
Emilio Pucci eyewear Today in luxury marketing: Designer musical chairs affects eyewear license operations Fashion’s recent turmoil — its revolving door of designers, an ongoing review of delivery...
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Safilo eyes North American growth potential with CEO hire
Béatrice Martin for Fendi Eyeshine Italy’s Safilo Group, which manufactures and distributes eyewear for licensed brands including Fendi and Dior, has appointed Henri Blomqvist as its new CEO of North...
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